Staffbase
ABM Strategies, Campaign Management, Website Optimization
About Staffbase
Staffbase is a global leader in internal communications platforms, helping companies stay connected with their teams—whether employees are in the office, remote, or on the road. Trusted by over 2,000 organizations worldwide—including Adidas, DHL, and Toyota—Staffbase delivers seamless tools that make communication more effective and engaging at every level.
One of its flagship products is the Staffbase Employee App, a branded mobile experience that provides personalized news, updates, and resources—directly to employees’ devices.
The Challenge
In 2025, Staffbase planned to scale its owned event programming by launching 12 Comms Club events across North America—in addition to producing its virtual flagship conference, VOICES, the largest internal comms event in the world.
With multiple cities, vendors, and timelines in motion, the Staffbase team needed an experienced event marketing partner who could hit the ground running, take ownership of logistics, and ensure every activation reflected their global brand standards.
Our Approach
AKBK Marketing partnered with the Staffbase North America team to provide end-to-end support across their expanding event calendar.
We focused on:
Event strategy & operations: Assisted in planning timelines, vendor coordination, and campaign rollout
Venue sourcing & management: Secured and managed venues across multiple cities to match brand goals and attendee experience
Logistics & stakeholder communication: Oversaw A/V, catering, contracts, and local vendors to ensure consistency and professionalism
On-site readiness: Delivered playbooks and prep materials for smooth handoffs to internal and local teams
Experience alignment: Maintained consistency and excellence across all event locations while elevating the attendee experience
The Results
We didn’t just manage logistics—we reduced risk, saved time, and amplified brand value across every touchpoint.
Seamless execution across 12 North American cities
Clear operational systems and communication processes
High-impact brand presence across live and virtual formats
A trusted partnership with the Staffbase North America marketing team
"Annie joined our team as a marketing events consultant and quickly became an essential source of support, particularly during our peak season. Her contributions to our owned event strategy, including Comms Club and VOICES Virtual were significant and greatly appreciated. Annie is not only highly competent and creative, but also a pleasure to collaborate with, she has a lovely demeanor and makes a positive impact. I wouldn't hesitate to work with her again."
Athena Kousonikolas
Vice President, Marketing North America.