Lead Generation Isn’t a Channel. It’s a System.
Most companies don't necessarily need more marketing. They need better alignment. We connect strategy, messaging, channels, execution and sales follow-up to create marketing programs that actually drive growth.
SILICON VALLEY EXPERIENCE.
MIDWEST SENSIBILITY.
SCALABLE GROWTH.
Whether you're building your first lead generation strategy or improving an existing one, AKBK Marketing helps B2B companies connect the dots. Your strategy, messaging, channels, campaigns, and execution should all work together to create a clear path to growth.
We develop multi-channel marketing programs that attract the right prospects, support sales, and generate qualified opportunities. From positioning and messaging to LinkedIn, paid media, websites, email, CRM, and AI, every recommendation is grounded in strategy — not guesswork.
Sustainable growth doesn’t come from adding another channel. It comes from making every channel work together.
WHO WE HELP
Build a Better Lead Generation System
You're building something great. Your marketing should help you grow, not hold you back. If your strategy, channels, and execution aren't working together, you're leaving opportunities on the table. That's where AKBK comes in.
You’ve outgrown random marketing.
Your business is growing, but your marketing hasn’t developed into a repeatable system.
You Need Senior Marketing Leadership
You need experienced strategy and direction without commiting to a full-time hire.
Sales Needs More Qualified Opportunities
Your team needs a stronger pipeline, not simply more clicks, impressions or activity.
LET’S GET GROWING
Build the Foundation
We sharpen your positioning, strengthen your digital presence and put the systems in place to support sustainable growth.
Services:
ICP, positioning and messaging
Website strategy and SEO
CRM and marketing operations
Brand and creative alignment
Conversion tracking and attribution
Reporting & KPI dashboards
LET’S GET GROWING
Generate Demand
We build coordinated campaigns that attract the right prospects and keep your business visible throughout the buying journey.
Services:
Multi-channel campaign strategy
Google, LinkedIn and Meta advertising
Content and lead magnets
Retargeting and account-based marketing
Email nurture and newsletters
Webinars, events and podcasts
Executive thought-leadership strategy and execution
LET’S GET GROWING
Convert Demand Into Pipeline
We connect marketing activity with sales follow-up so opportunities don’t disappear after the click.
Services:
Lead capture and conversion paths
CRM workflows and AI-enabled automation
Lead nurture and re-engagement
Sales and marketing alignment
Funnel optimization
Measurement and attribution
LET’S GET GROWING
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Behind every high-performing campaign is a strong foundation. From SEO to reporting, we’ll make sure your brand is discoverable, consistent, and set up for growth.
SERVICES
Website Optimization & SEO Copywriting
Brand & Creative Refresh
Email Campaigns & Newsletters
Case Studies & Gated Content
Marketing Operations Setup
Reporting & KPI Dashboards
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Get the clicks, conversions, and brand recognition your business deserves. From creative ad concepts to full-funnel execution and analytics, we’ll make your campaigns work smarter and harder.
SERVICES:
Digital Ads
Google Search & Display
LinkedIn & Meta
Advanced Targeting
Retargeting Campaigns
Account-Based Marketing (ABM) Ads
Geofencing & Localized Campaigns
Sponsored Content & Native Ads
Creative & Optimization
Ad Design & Copywriting
A/B Testing & Funnel Mapping
Analytics & Custom Dashboards
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For B2B companies, we’ll build a targeted ABM strategy tailored to your most important prospects and customers that develop a quality pipeline.
Services:
Ideal Customer Profile (ICP) & Account List Development
Persona Development
Custom Campaign Strategy & Planning
Direct Mail & Gifting Campaigns
LinkedIn Ads & Retargeting
ABM Email Sequences
Sales & Marketing Alignment
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With deep experience in both live and digital events, we can get you in front of the right people to tell your story. Need help with content too? We’ve got you covered.
SERVICES:Webinar and Virtual Event Production
Live Event Production
Content Development
Not Like a
Regular Agency
Big-Picture Strategy.
Rolled-Up Sleeves.
Senior-level marketing leadership without the traditional agency baggage.
AKBK combines the strategic perspective of a fractional marketing leader with the hands-on execution needed to move the work forward. No bloated teams. No one-size-fits-all packages. No disconnected tactics that ignore the bigger picture or the end goal.
Whether you need someone to lead your entire demand generation strategy or step in for a critical initiative, we meet you where you are, connect the pieces and build a smarter path from marketing activity to qualified opportunities.
From global SaaS companies to local utilities - and plenty in between - we’ve helped B2B teams connect the dots, build stronger demand generation programs and turn marketing into measurable growth. But you don’t have to take our word for it…
Another Happy Customer
“Annie was instrumental in helping me lay the foundation of our marketing team when a key team member went on maternity leave. She easily stepped in to manage emails, ads, and webinars, quickly learning our systems and processes to maintain forward momentum. Her adaptability, marketing expertise, and proactive approach were invaluable during this transition period. Annie's professionalism and collaborative nature made her an invaluable addition to our team, and I would gladly work with her again.”
Maureen West
Brillion.ai Vice President of Marketing
"Annie joined our team as a marketing events consultant and quickly became an essential source of support, particularly during our peak season. Her contributions to our owned event strategy, including Comms Club and VOICES Virtual were significant and greatly appreciated. Annie is not only highly competent and creative, but also a pleasure to collaborate with, she has a lovely demeanor and makes a positive impact. I wouldn't hesitate to work with her again."
Athena Kousonikolas
Vice President, Marketing North America.