DX-ROI
ABM Strategies, Campaign Management, Website Optimization
About DX-ROI
DX-ROI is a digital consultancy that helps organizations unlock measurable ROI through strategic digital transformation initiatives. Founded by industry veterans Andrew Arocha and John Anthony, DX-ROI focuses on sustainable outcomes, not just flashy implementation wins.
Their process-driven approach combines digital experience design, data-informed strategies, and enterprise-level thinking to guide clients from initial strategy through long-term optimization.
In a strategic partnership with Infoverity, a global data management consultancy, DX-ROI offers end-to-end transformation solutions—pairing deep digital strategy with best-in-class data practices.
The Challenge
What began as a straightforward request—to produce a single webinar with their partner Infoverity—quickly revealed deeper complexity. The DX-ROI team needed not just production support, but strategic marketing direction, audience acquisition, and seamless event delivery that reflected the high standards of both partner brands.
They needed a partner who could think beyond logistics and ensure the webinar not only ran smoothly, but also drove results.
Our Approach
AKBK Marketing partnered with DX-ROI to elevate every stage of the webinar—from platform selection to pipeline generation.
We focused on:
Content strategy & structure: Shaped a compelling narrative and guided presentation flow to align with DX-ROI’s value proposition
Speaker & logistics coordination: Managed timelines, speaker prep, run-of-show, and dry runs to reduce friction and deliver polish
Platform vetting & selection: Recommended the ideal webinar platform that met technical specs and user experience expectations
Targeted ABM promotion: Developed and executed a targeted account-based marketing campaign to attract high-value attendees
Follow-up strategy: Provided guidance for post-event engagement to ensure continued momentum and sales enablement
The Results
What started as a virtual event evolved into a strategic demand-generation campaign—executed with precision and purpose.
Attracted decision-makers and stakeholders from target accounts
Seamless webinar execution that enhanced DX-ROI’s positioning with Infoverity
Generated leads and created follow-up momentum for ongoing sales conversations
Established a scalable virtual event framework for future programming
“Working with Annie on our DX-ROI webinar was seamless from start to finish. She quickly became an integral part of our team — someone everyone turned to for thought leadership and guidance. Annie handled everything behind the scenes with professionalism and creativity, ensuring the event ran smoothly and reflected well on our brand. Her attention to detail and marketing expertise made the process stress-free, and the end result was a polished, engaging webinar that our audience loved.”
Andrew Arocha
Digital Experience and Revenue leader, Co Founder DX-ROI