Brillion
ABM Strategies, Campaign Management, Website Optimization
About Brillion
Brillion.ai is an AI-powered customer engagement platform tailored for utility companies. Through personalized, data-driven experiences, Brillion helps utilities drive energy efficiency, demand-side management (DSM), and clean energy adoption. Their platform enables investor-owned, municipal, and cooperative utilities to optimize operations, build customer trust, and increase program participation.
The Challenge
Brillion needed expert marketing leadership to maintain momentum while a core team member was on maternity leave. The internal team was managing complex, multi-channel campaigns and needed an experienced partner who could step in seamlessly—without missing a beat.
Our Approach
AKBK Marketing was brought in to serve as a fractional marketing lead and execute across multiple critical initiatives.
We focused on:
Multi-channel campaign management across email, paid media, and LinkedIn
ABM-aligned outreach strategies targeting high-value utility decision-makers
HubSpot automation setup for nurturing leads from webinars, trade shows, and site conversions
Landing page development + optimization in WordPress to align with campaign goals and drive engagement
Sales enablement alignment to ensure qualified leads were quickly transitioned to the sales pipeline
The Results
AKBK didn’t just “fill in”—we moved Brillion’s revenue engine forward.
Measurable growth in pipeline activity
Increased engagement with Brillion’s most strategic prospects
Seamless handoff of buyer-ready contacts to the sales team
Maintained marketing continuity during team transition
“Annie was instrumental in helping me lay the foundation of our marketing team when a key team member went on maternity leave. She easily stepped in to manage emails, ads, and webinars, quickly learning our systems and processes to maintain forward momentum. Her adaptability, marketing expertise, and proactive approach were invaluable during this transition period. Annie's professionalism and collaborative nature made her an invaluable addition to our team, and I would gladly work with her again.”
Maureen West
Brillion.ai Vice President of Marketing